Hot to Cold , a recension


These guys, BIG, are a successful danish firm around the world. They are positive, and energetic, and most important they are winning competitions, which also means in our competitive world: many are losing against them in persuading customers.

The book, I just finished to read is a well explained showcase of their work. On youtube you can see their leader, Bjarke Ingels, talking about different projects , and you may want to save the money for the book. Also another interesting video about the latest tower in New York interviewed by a mayor American Channel streaming and other videos are pretty much covering their ideas in full length.

I liked the book for different reasons:

  1. It could be used as a handbook for visual presentation for University Students
  2. It shows how they did not waste their efforts, re-selling the concepts and adapting them to different customers
  3. It is an hymn to brave ideas.
  4. It is also shows how things can go wrong for great designers and that anybody should know that is the part of the job

On the Washington project (the buried museum on the mall) I have found emerging similarities with a Japanese leader architect mind, called Makoto Sei Watanabe, in his conceptual proposal, dated 2009 called ribbons. (From his official website there is also a wonderful video hidden on youtube)

This the main reason why I posting this on my blog. The Washington BIG project present an entrance create under a ribbon (some American may prefer canopy, or a series of canopies) and I see this concepts emerging more often that not, thus for the first time I will conclude this with a challenge to the reader and to myself.

In your next proposal whether a competition or a affluent client, try to design a ribbon, it might leverage your percentage of approval!

 

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